a conversational AI Assistant for everyone

Cognigy is a leading enterprise software provider specializing in Conversational AI automation. Cognigy.AI, enhances customer and employee communications with seamless, consistent dialogue management.
(strategy)
As part of the Cognigy.AI brand refresh, Cognigy aimed for a modern, approachable design that offered plenty of customization. Used by major global brands like Bosch, Lufthansa, and Daimler, the web chat widget needed to reflect a premium look and feel. Through workshops, we defined key requirements and focused on developing a fully responsive, highly adaptable design—ensuring seamless integration with each customer’s branding.
Chatbot Strategy
Visual Design
Design System
Prototype

(mood)
Vibrant
Modern
Friendly
(design)
Building on the brand’s core principles and values, we introduced a new design language that redefines its aesthetics, icons, color palette, and typography. Rounded shapes, soft edges, and a vibrant royal blue, modern and digital-first, give the chat widget a fresh, approachable feel. The Figtree typeface enhances clarity while adding a human touch. A subtle background gradient, paired with bold black accents, brings depth and energy, giving the widget a contemporary, distinctive character.


(design tokens)
The main goal was to make design customization simple and flexible for different brands. By creating design tokens in Figma, we could quickly generate variables that seamlessly adapted to the look and feel of brands like Lufthansa and Bosch with just a few clicks. This allowed the client to fully connect with the product and see its potential in real-world applications.




(results)
The redesigned widget brings a fresh, modern touch to Cognigy’s look, combining sophistication with interactive ease. Designed for flexibility, it creates an engaging experience while seamlessly integrating with other brand pages, making it a perfect fit for the digital age.










(screen behavior)


a conversational AI Assistant for everyone

Cognigy is an enterprise software provider for Conversational AI automation. Their platform, Cognigy.AI, automates customer and employee communications and ensures consistent dialogue management.
(strategy)
With a brand refresh for their platform Cognigy.AI in mind, Cognigy was looking for a modern, friendly design that would leave enough room for customisation. The web chat widget is used by large international brands such as Bosch, Lufthansa, Daimler and many more. So the standard design had to reflect this and should feel like a premium product. Based on these requirements, which we worked out in workshops, our aim was to develop a fully responsive design with the greatest possible customisability so that the customer's branding could be easily reflected.
Chatbot Strategy
Visual Design
Design System
Prototype
(mood)

Vibrant
Modern
Friendly
(design)
With a brand refresh for their platform Cognigy.AI in mind, Cognigy was looking for a modern, friendly design that would leave enough room for customisation. The web chat widget is used by large international brands such as Bosch, Lufthansa, Daimler and many more. So the standard design had to reflect this and should feel like a premium product. Based on these requirements, which we worked out in workshops, our aim was to develop a fully responsive design with the greatest possible customisability so that the customer's branding could be easily reflected.


(design tokens)
The main goal was s simple and individual customisation of the design for other brands. Thanks to the creation of design tokens in Figma, I was able to quickly and easily create variables that reflect the look and feel of other brands such as Lufthansa or Bosch with just a few clicks. The client could thus perfectly empathise with the product I had created.




(results)
Dynamic and flexible, my work on the widget redesign reflects the digital age. Blending quality and sophistication with fun interaction, the new design creates an engaging experience. The webchat widget adds a fresh, innovative touch to Cognigys appearance and will fit beautifully on all other brand pages.










(screen behavior)


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