evamueller.com . Clay Lab

Clay Lab

shaping an identity of organic beauty and timeless design

In 2019, I founded Clay Lab, a pottery studio based in Berlin. The studio specializes in creating both functional ceramic pieces and sculptural objects designed to be cherished and last a lifetime. Most creations are meticulously wheel-thrown, featuring organic shapes and clean designs that embody timeless beauty and simplicity.

(strategy)

Clay Lab's branding was crafted to reflect a deep appreciation for raw ceramic materials and the meticulous craftsmanship of each piece. Embracing minimalism, the brand's look and feel mirrors the clean, organic shapes and serene colors of the ceramics. It aims to inspire people to slow down and savor peaceful moments, seamlessly integrating this sense of calm and relaxation into the core of the brand's identity.

Concept

Corporate Identity

Branding

UX | UI

Art Direction

(mood)

Warm

Authentic

Timeless

(design)

Key visuals such as a simple, timeless logo, human illustrations, and ceramics-focused imagery frame the new design. The warm, earthy tones combined with the Oracle font, known for its friendly, smooth contours and subtle contrast, create an inviting atmosphere. Illustrations add a personal touch, radiating tranquility and balance. Clear lines and generous white space enhance the refined, minimalist aesthetic. This cohesive, modern look stays true to the craft, presenting a welcoming and authentic face for the brand.

(results)

Clay Lab’s new visual identity captures the essence of timelessness, simplicity, and calmness. The flexible logo can adapt seamlessly, serving as a key visual along with either imagery or illustration. Crafted digital and physical assets reinforce the serene, earthy aesthetic. This approach creates a refined and versatile identity that genuinely reflects Clay Lab's authentic and timeless character.