OMV is in the midst of a major transformation — moving from traditional energy toward sustainable fuels, chemicals, and materials. Our approach focused on redefining how OMV communicates progress — making complex topics accessible and meaningful, while opening the brand to new audiences, categories, and sustainable growth in a rapidly changing industry.

The new OMV identity turns transformation into a visual language. At its center, the Loop symbolizes motion and renewal — continuous, balanced, and forward-looking. The color palette bridges heritage and modernity, combining depth and vibrancy to express energy in all its forms.
Photography and illustration bring warmth and emotion into the system, translating complex ideas with visual clarity. The custom typeface, born from the Loop’s geometry, carries the brand’s confident tone across every touchpoint — creating a cohesive experience that feels clear, human, and full of momentum.