evamueller.com . ASML

ASML

a conversational AI Assistant for everyone

ASML, a global leader in semiconductor lithography, drives innovation in chip manufacturing. Its cutting-edge technology enables advancements in electronics and the creation of next-generation microchips.

(strategy)

Leveraging our long-standing cooperation with ASML, we utilized the brand strength scores we developed to create a comprehensive data-dashboard for measuring and managing the brand through shared KPIs. We ensured the dashboard met diverse needs through extensive research, benchmarking, and user interviews with ASML’s global team. Initial steps included gathering insights, creating the conceptual framework for the brand strength dashboard, outlining features and an overall look & feel and building an MVP prototype for early feedback.

Strategy

UX Design

Visual Design

Prototype

(mood)

Modern

On Brand

Organized

(design)

Following ASML's design principles, we expanded the icon library and introduced a new color palette. Inclusivity was key, so we incorporated both dark and light modes. We balanced information and design, making main scores prominent while giving the Trust Factor and Brand Strength Score a distinct feel. Our goal was to back up branding insights with concrete data, enhancing the understanding of Brand Strength's relevance.

(results)

We refined the dashboard through rigorous testing and feedback, making necessary adjustments to the navigation bar and improving chart and filter displays. This resulted in an intuitive dashboard where users can quickly understand necessary actions, seamlessly integrating into team workflows. Users can seamlessly differentiate between audiences and regions, gain valuable insights into competitors, and access the supporting data sources with ease. Clear structures and easy navigation ensure rapid comprehension of data and the overall ASML picture.

(audience comparisons)