A great user experience goes beyond just finding the right tire quickly, it’s about creating an emotional connection. That’s why we transformed the tire into an adventure, using a mix of visuals, text, and intuitive navigation. Safety becomes exciting, the product range invites exploration, and striking imagery brings the world of tires to life, seamlessly aligning with the rest of the site. Building on the existing design system from the relaunch, we introduced custom elements like a new icon set to add a unique touch.