Switzerland-based Bystronic is a global leader in the sheet metal industry. As a pioneering technology company and trusted partner, it continues to shape and drive innovation in sheet metal processing.

Switzerland-based Bystronic is a global leader in the sheet metal industry. As a pioneering technology company and trusted partner, it continues to shape and drive innovation in sheet metal processing.

(strategy)

(design)

(results)

A well-structured hierarchy ensures smooth navigation throughout the portal, while a dedicated navigation bar allows users to access sub-pages effortlessly, without the need for extensive searches. Concise, dynamic text complements the imagery, providing clear and engaging explanations of each application. To maintain a cohesive experience, we designed visuals and individual elements in line with Bystronic’s style, seamlessly blending content with the user interface.

To capture the lively, dynamic essence of the brand’s imagery, I refined the meaning of key visuals and edited existing images in Lightroom to enhance this feeling. To maintain a consistent look for future visuals, I conducted a Lightroom workshop for the brand’s team, breaking down the editing process step by step and documenting each stage for easy reference.